The document provides details about Starbucks, including its record, mission, CEO Howard Schultz, marketing and advertising approaches, and world wide growth attempts. It commenced in 1971 in Seattle as a small espresso bean roaster and retailer. Underneath CEO Howard Schultz, Starbucks swiftly expanded over the US and internationally, becoming the
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Starbucks can be a specialty espresso company that started in 1971 and has grown to more than fifteen,000 merchants globally. Its mission is usually to be the Leading purveyor of superior-quality espresso products and solutions. It differentiates alone by means of large-high-quality coffee beans, custom-made beverages, as well as a give attention t
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